. It will organise 12 partnership meets across the country beginning with Gurgaon on July 25th followed by Chandigarh on July 30, Jaipur, Lucknow, Vododara, Ahemadabad, Surat, Nagpur, Pune, Indore, Bhubaneswar and Raipur and end on October 1.
Partnership meets are effective platforms for the travel and hospitality Trade from Kerala. It includes hoteliers, tour operators, houseboat operators, home stays and ayurveda centres; they can meet tour operators and travel agents in selected cities. In this business event, which helps the promotion of Kerala Tourism via public private partnership and enables buyers from target cities to understand and explore Kerala tourism.
This is mainly aimed to promote flow of domestic tourists to the state. Kerala receives around 10 million domestic tourists during the main season. Around 1 million international tourists visit the state on an annual basis. In recent years, the number has increased from the Gulf region, China and South Asian countries.
The tourism department would conduct a series of trade workshops and road shows along with various international travel fairs. The department will participate in 8 trade fairs and organise 15 road shows during this financial year in major cities in Tokyo, Paris, London, Helsinki, Madrid, Milan, Berlin, Moscow and around the world.
One other plan will be organised Road shows at Geneva on October 1 and Shows will also be organised in Manchester, New York, Chicago and Los Angeles.
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