Kerala tourism advertisement wins IAA's Olive Crown Award for conservation message

On the eve of the World Tourism Day, the Kerala’s print campaign won the prestigious ‘olive crown award’.
It received the award for encouraging the visitors to the state for their smallest of the efforts in preserving the valuable rain forests in the state. 

The print campaign showed how a small act like postponing a hotel laundry could help sustain rain forests. The advertisement was released on the 27^th of September 2012 and it displayed the Kerala’s pristine hills on the towels with a wonderful message saying “A simple act can wipe away more than you can imagine," thus reminding the travelers into the state in a unique way travelers "to put our simple acts together, every time we travel". This unique idea lifted the award in the press services, as said by the state tourism press on Thursday.  

The olive crown award is given by the Indian chapter of International Advertising Association (IAA), which appreciates the efforts in communicating sustainability.

Suman Billa, the state tourism secretary said that the tourism sector was committed towards the sustainable tourism and the cooperation of its visitors to the state was also a very essential part of this.  

He said, "We firmly believe in the partnership between travelers and the trade towards conserving and preserving our nature," and also added "it would take only simple actions by travelers to show that they care for nature."

The state tourism campaign got hype as it was chosen against the other entries coming from the other Asian countries. Adding another feather to the cap of the state tourism was the national award for the best rural tourism going to the Kumarakom’s responsible tourism model that has emerged successful in linking the local community to the hospitality sector and thus setting a wonderful example of eco-friendly tourism. 

 The Kerala tourism director Rani George quoted "Sustainability is at the centre of Kerala's tourism development model," and also further remarked, “"Sustainability is at the centre of Kerala's tourism development model,"

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A travel and tourism enthusiast, travel writer, interested to explore unexplored locations around world. Love to share the tourism updates, news and developments happening in my native place - Kerala.