The Government of Kerala is keen to attract more tourists from the North East,
With the flow of domestic tourist going up every year.
Kerala got
unfolded in the capital city introducing the uninitiated to the marvels of the
State, referred to as ‘God’s Own Country’. Artistes from that State enthralled
Guwahatians with performances that highlighted the cultural treasure trove of
the southern state.
According
to Kerala’s Tourist Information Officer who was in the city for promoting
Kerala in the travel itinerary of the people of North East, compared to 93.88
lakh domestic tourists in 2011, 1.01 crore domestic tourists visited Kerala in
2012.
The
Government of Kerala has rolled out two new initiatives ‘Seaplane Project’ and
‘Project Muziris’ in order to enhance the travel experience. The project is
aimed towards the historical and
cultural significance of the legendary port of Muziris.
The
Muziris Heritage Site (MHS) stretches across from the municipality of North
Paravur in Ernakulam district to that of Kodungalloor in Thrissur district. The
project’s objective is to promote awareness and understanding of the cultural
distinctiveness and diversity of Muziris. More than 25 museums are there to
showcase the Muziris heritage.
Another
amazing project is the Spice Route Revival Project. Kerala's initiative to
revive and promote the two millennia-old spice route, that links the south
western coast of India to Europe, through tourism has received a boost, with
the United Nations World Tourism Organisation (UNWTO) pledging support to the
venture.
Kerala
Tourism has come out with another unique nature-based soft adventure holidays
program Natventure. This is to use the key tourism products - wildlife, hill
stations, beaches, backwaters, etc and engage the possibilities of adventure
activities they present. Kerala Natventure activities include trekking,
camping, rock climbing, jungle, wildlife safaris, bird watching, cycling,
kayaking, canoeing and paragliding.
The main
plan is the maximum usage of information technology for promoting Kerala
Tourism in the global market.
